Aussie Ezy Spray Explainer Video

Challenge
Aussie Ezy Spray was launching in the United States but lacked updated photography and video assets that reflected the product’s revised design.

Role
Designer and animator responsible for script development, concept design, illustration, animation, and final production.

Approach
Worked with the marketing team at TDI Brands to develop a fully animated explainer video. After defining messaging and goals, I collaborated with the creative marketing director to write the script and then created storyboards, illustrations, and animation. A small section of cel animation was incorporated to add personality and motion.

Impact
The final animated video clearly demonstrated the product’s features and allowed the brand to introduce the product to the US market without requiring new live action production.