Beko Eat Like a Pro Website and App

Challenge
Beko partnered with FC Barcelona to launch the “Eat Like a Pro” initiative, encouraging families to adopt healthier eating habits. The US team needed a website and supporting digital experience to share recipes and tips with American audiences.

Role
UI and UX designer responsible for wireframing, interface design, and application prototype development.

Approach
Designed a website focused on large, engaging photography and simple navigation to appeal to parents and children. Created wireframes to structure the user experience and worked with the creative director to propose a companion mobile app. Developed an interactive prototype in Adobe XD and designed the visual system for the app.

Impact
The project translated the global initiative into an accessible digital experience for US audiences and demonstrated how the content could evolve into a mobile platform for deeper engagement.