Environmental Design
Challenge
Northwestern University needed its brand to extend consistently across campus environments including vehicles, signage, and large scale graphics.
Role
Designer responsible for developing environmental graphics that translate the Northwestern brand into physical spaces.
Approach
Designed large scale graphics including a Northwestern fire engine wrap, campus shuttle bus graphics, street banners, and indoor and outdoor signage. Each project required adapting the university’s visual identity to formats that remain legible, durable, and visually impactful in real world environments.
Impact
These projects helped create a cohesive brand presence across campus vehicles and wayfinding elements while improving visibility and recognition of the Northwestern brand throughout the university environment.
This page highlights a range of environmental design projects created for Northwestern University.
Jump to a specific project below:
Hybrid Shuttle Bus Fleet
Street Banners
Indoor & Outdoor Signage
Evanston Fire Department Fire Engine
I collaborated with firefighters and the Fire Chief at the Evanston Fire Department to design a Northwestern-branded fire engine. Northwestern University supports the community where it is located and donated funds to help the City of Evanston purchase a new fire engine. As a gesture of appreciation, the Fire Chief wanted the vehicle’s design to reflect Northwestern’s brand.
Working closely with the fire department and the fire engine distributor, I developed a design that integrated Northwestern’s visual identity while respecting the functional requirements of an emergency vehicle. This was an incredibly rewarding project that brought together the university, first responders, and the Evanston community to create a vehicle that represents both service and partnership.
Northwestern Electric Hybrid Buses
I designed the exterior graphics for Northwestern University’s fleet of hybrid-electric shuttle buses serving the Evanston and Chicago campuses. The project required balancing strong brand visibility with real-world production constraints including color matching, materials, budget, and installation timelines.
When the original concept needed to be simplified for budget reasons, I adapted the design into a streamlined graphic system that remained bold, recognizable, and cost-efficient to produce. The final result is a clean, high-impact design that has become a visible part of Northwestern’s presence as the buses travel throughout Evanston and Chicago.
Early concept explorations before the design was refined into the final graphic system used across the shuttle fleet.
Northwestern Street Banners
I designed the exterior graphics for Northwestern University’s fleet of hybrid-electric shuttle buses serving the Evanston and Chicago campuses. The project required balancing strong brand visibility with real-world production constraints including color matching, materials, budget, and installation timelines.
When the original concept needed to be simplified for budget reasons, I adapted the design into a streamlined graphic system that remained bold, recognizable, and cost-efficient to produce. The final result is a clean, high-impact design that has become a visible part of Northwestern’s presence as the buses travel throughout Evanston and Chicago.
Early concept explorations before the design was refined into the final graphic system used across the shuttle fleet.